Queen Guitarist Brian May Launching New Perfume

New Year-new smells!

Queen guitarist Brian May has launched a new perfume, “Save Me,” with  Sergio Momo, founder of the Xerjoff perfume company.

“What’s all this?!!” he wrote on his website. “Something I hope you will all love.”

The fragrance’s ingredients include pink pepper, jasmine, cyclamen, chamomile, tuberose, mimosa, ylang ylang, gardenia, sandalwood and musk.

 Sales of the perfume will benefit Save Me Trust, a charity Brian co-founded that focuses on protecting wild animals. The rocker and Momo will both take part in a special online event promoting Save Me at shop.livescale.tv that’s scheduled to stream on Friday, Janary 8, at 1 p.m. ET.