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Jon Bon Jovi Announces New JBJ Soul Kitchen Location at Rutgers Newark (Video)

Jon Bon Jovi made an appearance on the CBS Sunday Morning program “Eat, Drink & Be Merry” this weekend to announce the opening of a new JBJ Soul Kitchen at Rutgers Newark.

The segment was taped to spotlight his work with the JBJ Soul Kitchens in Red Bank and Toms River. Bon Jovi and his wife, Dorothea, created the first JBJ Soul Kitchen in 2011 in Red Bank, N.J., as a way to provide quality meals to anyone in need in the community. Diners are asked to pay a suggested donation that covers their meal and someone else’s meal too. If they can’t pay, they’re asked to volunteer. Most of the labor is donated, as is nearly all of the food.

“Hunger doesn’t look like what your mind’s eye might imagine,” Bon Jovi’s wife, Dorothea Hurley, tells Smith. “It’s the people at your church. It’s the kids that go to school with your kids. And I think that was eye-opening for a lot of the community here that said, ‘Oh, there’s no homeless people here.’”

The Soul Kitchen is introducing a restaurant for students at Rutgers University’s Newark campus.The restaurant will be a partnership between Rutgers’ Gourmet Dining department and Bon Jovi’s charitable foundation. The restaurant will open Jan. 23.

“We all think it’s a rite of passage,” Bon Jovi says, “to study hard and eat ramen noodles. How about if it’s the only thing you can afford?”

Philanthropy is fulfilling, Bon Jovi added.

“It can obviously never compare to performing or writing songs,” Bon Jovi says. “But what it does do is give you the same sense of fulfillment, I think, when I leave here at night and you see the lives you touch. I have left here, you know, after a long night of volunteering and said, ‘That makes you feel the same kind of good.’ You know? And that’s what I say, the way to feel good is to do good. You know? Find your good – and do it.”

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